If your team manages data in Salesforce but publishes key information through WordPress, keeping both systems aligned can quickly become a manual headache. Duplicate updates, outdated information, and disconnected processes can slow your team down and create frustrating errors.
The good news? You don’t have to manage Salesforce and WordPress separately. From no-code plugins to fully custom APIs, there are several ways to automate the connection, improve data accuracy, and reduce administrative lift. In this article, we’ll walk through a few integration approaches, from simple sync tools to more advanced solutions, to help you find the right fit for your organization.
Object Sync for Salesforce
Object Sync for Salesforce is a free, open-source project that links Salesforce records to custom post types in your WordPress database. For example, you could create a link between the Contact object in Salesforce and the Donor custom post type, and updates made on either end will be reflected on the other. You can also provide filtering conditions, so in our earlier example, you could sync WordPress’ Donor with all Salesforce Contact records where “Type = ‘Donor’” or something similar. You can also choose only the fields you want to map between the two systems and ignore others.
Because this plugin is free and open source, you can use it at no cost and potentially modify it to suit your needs without licensing concerns. This is a good option if you think you might need to change the data displayed on your WordPress site and want it to sync back into Salesforce automatically.
Sawfish
Sawfish is a paid Salesforce-WordPress integration plugin with several appealing features. It supports real-time data updates, so there is no syncing involved to get the newest data on your site. It also supports several ways to display your data, such as tables, charts, cards, and calendars. Setup is fairly easy, specify an object, fields, and several records to pull in.
This would be a good choice if you are looking for a wide variety of features and easy setup, and don’t mind an ongoing monthly cost to use it. One of Sawfish's biggest strengths is its flexibility for displaying data, so if you want dashboards or filters on your WordPress page, it may be a good choice.
Object Data Sync for Salesforce
Object Data Sync for Salesforce, developed by miniOrange, is a free-to-install plugin with optional paid tiers that enables real-time, bidirectional data exchange between Salesforce and WordPress. You can map Salesforce objects like Contacts, Leads, or Campaigns directly to WordPress custom post types or user records, with field-level control over exactly what gets synced. It also integrates natively with popular WordPress form builders, including Gravity Forms, WPForms, and Contact Form 7, so form submissions on your site can create or update Salesforce records without manual data entry.
This is a strong option for organizations that need more integration depth than a basic sync plugin but aren't ready to build a custom API. The free version covers core syncing functionality, while paid plans unlock advanced field mapping, filtered record syncing, WooCommerce support, and access to dedicated support staff. If your organization already uses multiple WordPress tools like forms, membership plugins, or event calendars and wants them all connected to Salesforce through a single plugin, Object Data Sync for Salesforce is worth a look.
Custom API
Creating a custom API in your Salesforce backend and frontend code in WordPress is the most customizable (and often complicated) way to link your Salesforce Org to your WordPress website. You can essentially grab and transform any data you want and build any UI to display it; the only limit is your coding knowledge. WordPress -> Salesforce data transfer is also possible and highly flexible, as you can do a lot of heavy lifting in a backend API, such as creating or updating many records at once or triggering other automations. This approach is also free to run as long as your org is not at its API usage limit.
Conclusion
Connecting Salesforce and WordPress can do more than eliminate manual updates; it can create a more seamless experience for both your team and the people you serve. Whether you need a lightweight plugin, a more robust integration tool, or a fully custom solution, there are options to fit a range of goals and technical needs.
The right approach depends on your data, your processes, and how you want your systems to work together. If you have questions about which integration makes the most sense for your organization, or you’re exploring a custom Salesforce and WordPress solution, reach out to Mission in Motion. We’d be happy to help you evaluate your options, answer questions, and talk through what’s possible!